Founded in 2017 by Hannah and Donovan Wheeler, Guide is a brand consultancy and studio based in the innovative Collider workspace at the University of Saskatchewan. Determined to defy doubts and empower businesses, they transitioned from secure jobs to create a company that equips brands with the clarity, tools, and direction needed to thrive independently. Guide’s approach combines strategic insight with compassionate leadership, helping entrepreneurs, teams, and organizations navigate obstacles while aligning with their purpose. Hannah specializes in brand and culture development, challenging perspectives to reveal core truths, while Donovan focuses on building seamless brand systems and digital experiences. Together, they lead with empathy and optimism, fostering a collaborative environment that nurtures sustainable growth and meaningful impact.