Griffin Marketing

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2022

Year Founded

ABOUT GRIFFIN MARKETING

Scale Profitably...

At Griffin Marketing, we collaborate with established businesses to enhance Google Ad spending while preserving or even boosting ROI/ROAS. Our experienced team skillfully addresses the distinct challenges of PPC marketing, utilizing the latest best practices and AI-driven insights. By implementing advanced techniques such as hyper-segmentation, AI analysis, sophisticated bidding, and optimizing the Google algorithm, we aim to maximize growth and ROAS for your business. As a certified Google Partner, we stay ahead of updates and trends in Google Ads to ensure that your campaigns are efficient and competitive. Our current and effective advertising strategies enable your business to outpace competitors and achieve optimal returns on investment. What differentiates us is our dedication to personalized service and our unwavering commitment to results. We don’t just handle your ads; we become a strategic partner focused on your success. Let us help you transform your advertising challenges into avenues for growth. Reach out to us today for a consultation and find out how Griffin Marketing can enhance your Google Ads performance.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Performance Marketing

23% Pay Per Click

3% Other Digital Marketing

7% YouTube Advertising

42% Google Ads Management

About the Team

OUR STORY

Griffin Marketing is deeply passionate about Google Ads, dedicating itself to mastering Google's constantly changing algorithms, policies, and best practices to benefit clients with the latest strategies. Our team comprises experienced professionals skilled in managing diverse, successful campaigns, bringing extensive knowledge to each project. We pride ourselves on a distinctive digital marketing approach that goes beyond trends, combining market insights, consumer behavior, and creativity to develop innovative, adaptable strategies that provide clients with a competitive advantage. Embracing cutting-edge AI technologies alongside human expertise enhances our targeting, bidding, and analysis precision. Committed to transparency, Griffin Marketing ensures open communication through detailed reports and regular updates, keeping clients fully informed and confident in their campaign performance.

Portfolio

Scaling Smart in Travel

Unknown

In the competitive travel and vacation planning sector, one agency found it challenging to achieve a balance between scaling operations and maintaining efficiency. As they approached October 2024, the brand encountered several obstacles: fluctuations in seasonality, increasing CPCs due to holiday competition, and a sales funnel that wasn't converting effectively. With ad spending stuck at approximately $123,000 per month and daily leads stagnant at 158, the company sought the expertise of Griffin Marketing to accomplish two goals: increase lead generation while decreasing CPL. Griffin Marketing implemented a bold strategic overhaul focused on boosting efficiency and facilitating profitable growth, which included: 1. Enhancing existing blog campaigns, 2. Creating direct-to-sales landing pages, 3. Strategically reallocating the budget, and 4. Ongoing A/B testing and optimization. Within six months, the results were significant: daily lead volume rose from an average of 158 to 266—a 68% increase. Ad spend was strategically increased from $123K in September 2024 to $167K by February 2025.

Scaling E-Commerce Revenue for an eBike Brand

Unknown

An established online eBike retailer reached out to us just prior to the Q4 Black Friday/Holiday season, aiming to boost their revenue, which was between $25,000 and $35,000 per month at that time. They had a satisfactory ROAS of 4x to 4.5x but were having difficulty scaling their operations due to an ineffective advertising strategy. Their average monthly ad spend was $7,500, and each time they raised the budget, their ROAS would significantly decline because Google wasted the additional funds. We implemented a comprehensive strategy to scale the client’s Google Ads campaign, starting with a complete overhaul of their account, which included creating individual campaigns for each product category. This restructuring enabled better budget management and more detailed performance analysis. To further refine our approach, we also... Just two weeks after these strategic adjustments, we saw significant results. We increased the brand's ad spend according to the objectives, leading to an impressive revenue growth of 1673%, raising it from $33,000 to $585,000. Although the initial ROAS of 4.46x decreased slightly to 3.26x with the higher ad spend, it still remained within the client's desired margin.

Skyrocketing Lead Generation for a Solar Provider

Unknown

Our client, a prominent solar company in the United States, was struggling with the performance of their YouTube campaign on Google Ads. They were investing $1 million each month but needed to lower their Cost Per Acquisition (CPA). However, their attempts were hampered by budget inefficiencies, ineffective campaigns, and suboptimal targeting. They sought our assistance for strategic planning to aid their two full-time in-house ads managers. We recognized the necessity of revamping their YouTube campaigns to enhance efficiency, improve budget control, and refine targeting. These enhancements were aimed at generating higher quality leads, lowering CPA, and achieving a significant return on investment (ROI). The solution focused on optimizing audience targeting, bid strategy, and both ad and geo-targeting. Initially, we tested various new audiences based on historical campaign data, incorporating targeted keywords, key demographics, interests, and other targeting criteria. To eliminate unqualified leads, we removed the display network from the YouTube campaigns, which promptly improved traffic quality and led to a significant reduction in CPA. Following that, we optimized the ad content, bidding strategy, and geo-targeting to better attract the right customers. As a result, our strategies yielded remarkable outcomes. By refining targeting and bid strategies, we managed to cut the CPA by an impressive 50%. Moreover, the lead count increased by 104% while only raising the budget by 10%. This allowed our client to save up to $350,000 monthly, a substantial amount they could reinvest in other areas of their business. To capitalize on our achievements, we diversified their advertising approach by adding search and performance max campaigns, which were allocated 20% of the monthly budget and surprisingly generated conversions at an even lower CPA than the video campaigns.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Griffin Marketing delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Performance Marketing

Pay Per Click

Other Digital Marketing

YouTube Advertising

Google Ads Management

Industry Recognitions

Repstack

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