Filament
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Overview
2 - 9
Employees
2022
Year Founded
ABOUT FILAMENT
B2B Tech Go-to-Market & Website Security
Filament is a digital marketing agency specializing in B2B technology brands. We simplify the process of bringing new products and services to market, entering new markets, and broadening your outreach, whether you’re focused on hardware, managed IT services, cybersecurity, or SaaS. We collaborate with organizations in the APAC, Southeast Asia, and the US, partnering with business leaders to help them attract new clients, generate demand, run partner marketing campaigns, and acquire new customers. Protect your website from cyber threats with proactive managed security solutions that keep your site up-to-date, secure, and optimized for performance. Stay ahead of potential threats, safeguard your data, and concentrate on business growth with Filament's expert security and maintenance services. Explore our Website Security Services, which are backed by AWS and other security providers at: https://filament.digital/website-security/. Ready to elevate your B2B marketing but uncertain about where to begin? Do you have a specific project in mind? Connect with us at https://filament.digital.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
2022
Year Founded
Services
Focus
Industries
Clients
Services Provided
40% Search Engine Optimization (SEO)
30% Other Digital Marketing
30% Content Marketing Strategy
100% Go-to-Market Strategy
100% Other IT Consulting and SI
About the Team
OUR STORY
Our company specializes in guiding B2B tech firms—such as ISVs, SaaS providers, cybersecurity companies, and MSPs—in structuring their marketing teams for optimal growth. Recognizing that marketing alignment is crucial, we highlight four primary team models: fully in-house, full-service agencies, multiple specialized agencies, and a hybrid approach. We advocate the hybrid model where an internal team manages brand and strategy, while external experts handle technical execution, offering flexibility, enterprise-grade tools, and continuity. We emphasize the importance of aligning marketing with sales through shared KPIs and effective lead management, ensuring integration across channels to drive pipeline velocity and predictable revenue growth. Our insights cater to varying company needs depending on budget, speed of scaling, and technical specialization.
