Calibr Studios

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

ABOUT CALIBR STUDIOS

AI — Driven Growth Solutions

We assist you in enhancing your online presence by establishing systems that maximize the return on investment from your marketing efforts. We create experiences designed to promote growth and increase your revenue, with results that can be quantified. For us, excellent work translates to sustainable growth for our online clients.

LANGUAGES SPOKEN

EnglishHindi

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Ecommerce Marketing

20% Affiliate Marketing Program Management

20% Other Digital Marketing

Portfolio

A 66% increase in ROAS in The Health Factory

The Health Factory

Consumer behavior is shaped by several factors, including product availability and the need for information. These elements are vital in the decision-making process regarding the purchase of whole grain bread. By streamlining the supply chain, businesses can enhance the quality of its components and become more agile in meeting market demands. It's also essential to note the lower Average Order Value (AOV), as customers often purchase just one loaf of bread at a time. To boost customer retention and acquisition, we introduced hyper-localized deliveries based on pin codes during our expansion. Additionally, we leveraged Google Ads to attract customers with a demonstrated interest in our products, which resulted in a 66% increase in Return on Ad Spend (ROAS) and doubled our performance on Google Ads, all while reducing acquisition costs. Our team also focused on enhancing Lifetime Value (LTV) through remarketing subscription sales, leading to a 36% increase in conversions, with an average conversion cost of Rs. 223 per transaction. Notably, 35% of conversions were for subscription purchases, generating around 576 orders each month.

5X ROAS using Facebook ads for NaturUp

NaturUp

Consumers are drawn to tender coconut for various reasons, such as its cooling effects and health benefits. Demand for tender coconut decreases in seasons other than summer, highlighting its seasonal appeal. Most consumers firmly believe that tender coconut water is a natural product that helps keep the body cool, is beneficial for health, and is free from chemicals. The taste of tender coconut also influences their purchasing choices. Those who work outdoors in the intense sun tend to drink tender coconut water twice a day during summer. Pricing negatively affects the demand for tender coconut, whereas consumers' income has a positive but insignificant effect. This suggests that tender coconut is a normal good, and lower prices could boost its demand. Because of its natural qualities and nutritional advantages, tender coconut water is a sought-after hydration option. Nonetheless, seasonality and pricing significantly influence consumer demand. To ensure a consistent income for those reliant on coconut farming, it's crucial to engage in processing and adding value. Creating innovative products, such as packaged tender coconut water, could address the issue of fluctuating demand. In conclusion, top-of-the-funnel video advertisements have effectively generated anticipated traction, achieving a cost per acquisition (CPA) of Rs. 86 and a return on ad spend (ROAS) of 5.8. The brand's secondary communication strategy focuses on retargeting customers with high engagement through ads that offer insights into product production and highlight its natural attributes. Overall, the brand’s approach effectively emphasizes the natural qualities of its product to attract and retain customers.

3,54,444 impressions on Just Caffeinated

Just Caffeinated

Market Analysis As of now, the Indian coffee market is valued at $1.46 billion and is projected to grow to $2.03 billion by 2025. Traditional brands such as Nestlé and Hindustan Unilever dominate the instant coffee sector, but newer companies have emerged, offering consumers unique and gourmet experiences with innovative flavors and aromas, often accompanied by health benefits. Key Influences on Consumer Preferences Taste and aroma are the primary considerations for online shoppers when choosing coffee. Numerous direct-to-consumer (D2C) coffee brands provide an extensive range of flavors, including French vanilla, hazelnut, caramel, dark roast, cinnamon, dark chocolate, and even lively orange, among others. Companies are also trying various methods, such as lactic acid bacteria fermentation, honey sun-drying, oak-wood and orange pulp fermentation, and beer-barrel aging, to enhance coffee processing. Competitive Environment Although few established brands are present in the D2C market, newer firms have a competitive advantage due to their early entry. Established industry players are beginning to explore the D2C market because of its potential, but newer companies still lead in this arena. Outcome Determination The coffee we offered was Davidoff, a premium brand recognized for its superior beans and exceptional flavor. Selecting this brand added importance to our case study, as it helped us stand out in the market and respond to the increasing demand for gourmet and specialty coffee. The innovative processing methods applied to Davidoff coffee beans provided customers with a distinctive experience, offering both delicious taste and various health advantages. To enhance visibility, they launched a holiday sale campaign that generated 354,444 impressions, achieving a click-through rate (CTR) of 2.6% and a return on ad spend (ROAS) of 2.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Calibr Studios delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Ecommerce Marketing

Affiliate Marketing Program Management

Other Digital Marketing

Locations

Headquarters

5th Floor, Trade Centre BKC, 501 Pinnacle Corporate Park, Bandra East.

Mumbai, Maharashtra, India 400051

+919108661969

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