ATRA

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT ATRA

A PPC agency that makes your life easier

We are a leading performance marketing agency that focuses on managing paid media and optimizing conversion rates. Our dedicated team of digital marketing analysts, strategists, and specialists is fully committed to our goal of helping businesses achieve outstanding results and impressive returns on investment. In the past 8 years, ATRA has: - Maintained a 95% client retention rate - Received multiple awards for B2B and B2C marketing, including Small Agency of the Year - PPC from Search Engine Land - Managed more than $500 million in advertising spend While we keep an open approach when collaborating with clients, our expertise lies in enhancing the paid media strategies of established companies. We particularly excel in industries such as law, healthcare, finance/fintech, and e-commerce. If you're serious about scaling your paid media efforts, contact us for a free audit: http://atradigital.com/

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Pay Per Click

10% Digital Strategy

15% Conversion Rate Optimization (CRO)

20% Programmatic Display Advertising

8% YouTube Advertising

22% Retargeting & Remarketing Campaigns

About the Team

OUR STORY

At ATRA, we embrace the unique perspectives of outliers, recognizing that they hold the key to shaping the future. Our philosophy centers on attribution, much like identifying hidden patterns within data, allowing us to reveal insights often overlooked in traditional paid media strategies. By meticulously bridging the gaps across every customer touchpoint, we transform your media investments from mere tracked expenses into dynamic growth drivers. This holistic approach ensures that each interaction contributes to a seamless customer journey, ultimately delivering remarkable and measurable outcomes. ATRA stands apart by turning complex media data into actionable intelligence that fuels sustained success.

Portfolio

Heap Sees Over 3x Lead Volume Increase

Unknown

Heap was using AdRoll for their display advertising, resulting in high costs per lead and low lead volume. By partnering with Megethos, we optimized their campaigns until we earned enough trust to transition them to the Megethos Programmatic DSP. Their primary aim was to lower costs per lead and boost lead volume through display advertising. To achieve the desired outcomes, we recognized the importance of moving them to our DSP, which allowed us to have complete control over audience targeting and segmentation. Having previously achieved similar results for other clients, we focused on building trust and presenting our solution. Initially, we used their existing platform for a few months, demonstrating small but significant improvements through optimizations. Once we obtained approval to switch to our DSP, we anticipated remarkable results. The outcomes from just the second month on our DSP were compared to the previous year's performance using similar display strategies. This preparation led to impressive results for the client's display campaign. We compared January 2020 (on Megethos DSP) with January 2019 (on AdRoll) and found a 45% increase in click-through rate, which we attributed to effectively reaching various intent-based audiences. Notably, there was a 384% increase in lead volume for content downloads and platform signups compared to the previous year, which resulted in a 65% decrease in cost per lead.

B2B SaaS Shows Record Growth With Lead Quality

Unknown

The client came to us with a common issue faced by businesses operating in paid media: while they were generating leads, they questioned whether these leads were contributing to their revenue. Our task was to analyze lead quality and focus on optimizing for sales qualified leads (SQLs). To start, we helped the client establish tracking from Google Ads to their backend systems to identify which campaigns and keywords were producing SQLs. With this information, we proceeded to optimize their budget for maximum efficiency in generating SQLs. **The Solution:** - **Budget Optimization:** We examined the campaigns that yielded the lowest cost per SQL and adjusted the budgets accordingly. - **Bid Analysis by Keyword, Device, and Location:** We drilled down to keyword level analysis to enhance SQL volume while also increasing cost-effectiveness. - **Search Query Analysis:** Continuous review of search queries helped us identify which queries to exclude as negatives and which ones needed enhanced visibility due to their cost-effectiveness. - **Multi-Network Approach:** We expanded our strategy beyond just search ads by incorporating targeted audiences and integrating Display & Video ads to broaden visibility. **The Results:** By Q4 2019, SQL tracking was fully established. Based on the data from this quarter, we projected a reasonable annual goal of 1,500 SQLs from Google Ads for 2020. Initially, this seemed achievable, but we did not fully anticipate the impact of our optimizations, which led to a 71% quarter-over-quarter increase in SQLs and a 57% reduction in cost per SQL. As a result, by April of that year, we had already reached 76% of our goal for the entire year.

Client Saves $112k in 3 Months + 18% Revenue Lift

AeroCare

AeroCare approached us with a substantial amount of data and a Google Ads account that had been spending over $100,000 monthly for several years. Their objective was to lower their monthly expenditure with Google while boosting their lead generation. This is a frequent goal we encounter with new clients. However, AeroCare faced three primary challenges when we reviewed their paid media strategy. First, there had been a marked increase in competition for air ambulances over the past three years, resulting in higher click costs. Second, achieving more leads was becoming increasingly difficult with their current targeting. Finally, their campaigns suffered from low conversion rates due to an inadequate landing page experience, which further inflated costs. Our strategy began with gaining insight into their audience's intent and enhancing the overall user experience from search query to conversion. This involved ensuring that all ad and landing page content was aligned with the searcher's intent, location, language, and device. We were particularly excited about the results. Within just three months, AeroCare’s campaigns underwent a significant transformation. Timely ads and dynamic landing pages boosted conversion rates by 58%, enabling us to be more aggressive with top-performing keywords. Additionally, the Spanish campaigns opened up a less competitive market, contributing to a 33% increase in lead volume at half the cost per lead. All of these tactics improved cost per click efficiency, reducing AeroCare’s media spend by $112,000 in three months. With this increase in lead volume, there was an 18% rise in revenue. Overall, the campaigns delivered an 83% increase in ROI.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"ATRA delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Pay Per Click

Digital Strategy

Conversion Rate Optimization (CRO)

Programmatic Display Advertising

YouTube Advertising

Retargeting & Remarketing Campaigns

Industry Recognitions

2025 Best Overall PPC Initiative - Enterprise

ATRA

Set Up By Edverise AI

Overview

About the Team

Portfolio

Heap Sees Over 3x Lead Volume Increase

B2B SaaS Shows Record Growth With Lead Quality

Client Saves $112k in 3 Months + 18% Revenue Lift

Projects & Clients

Project Size & Rate

Pricing Snapshot

What Clients Have Said

Industry Recognitions

Locations

Reviews For ATRA

Pricing Snapshot

What Clients Have Said

Industry Recognitions

Reviews For ATRA

Portfolio

Heap Sees Over 3x Lead Volume Increase

B2B SaaS Shows Record Growth With Lead Quality

Client Saves $112k in 3 Months + 18% Revenue Lift